Skip to main content

Branding, marketing and communication can drive business beyond reason, not least in the B2B sector. This is the reason I have started this blog with twice-weekly posting on LinkedIn. I will share 100 insights from my 30 years working with global companies and some of the best branding and marketing experts in the world like Mats Rönne, Micco Grönholm and Martin Sjöstrand. High and low in the marketing field, but with focus on topics I think is important and can make a difference. And if you want to discuss how this could work in your business, you are of course always welcome to contact me to discuss your challenges!

Have a good reading!
Ulf

About me

Filter

July 13, 2025

Insight 15: Become your agency’s most important customer

Only one company can become an agency’s biggest client. But all have the opportunity to…
Read More
July 9, 2025

Insight 14: Never forget to sing you hit songs!

As a salesperson and/or presenter, it’s easy to fall into the trap of assuming the…
Read More
July 6, 2025

Insight 13: What makes your customers buy more and pay more?

I dare to say that many of the successful companies I have met lack knowledge…
Read More
July 2, 2025

Insight 12: Predict your future market share with Share-of-Search

Are you curious of how your sales and market share will develop during the coming…
Read More
July 1, 2025

Insight 11: Positioning for success

Positioning is in my opinion the most important marketing and sales strategy. It is the…
Read More
July 1, 2025

Insight 10: Innervation often beats innovation

Peter Drucker once said “A company has only two truly fundamental functions: marketing and innovation.…
Read More
July 1, 2025

Insight 9: The power of a 1% price increase

Pricing has become an increasingly hot topic now when we are suddenly dealing with inflation…
Read More
July 1, 2025

Insight 8: Money Talks! Or how you secure the right marketing budget

Do you have problems motivating your marketing budget? You are not alone. But there is…
Read More
June 15, 2025

Insight 7: A 10-step approach to more profitable marketing

Les Binet and Peter Field probably know more than anyone else about what makes marketing…
Read More
June 11, 2025

Insight 6: Don’t fall for ”The Goalkeepers Paradox”

Marketing is simple in one way. The recipe of how to become successful is scientifically…
Read More
June 10, 2025

Insight 5: The role of marketing in B2B

The main role of marketing is to build mental availability, i.e. to ensure that we…
Read More
June 9, 2025

Insight 4: How to create growth in turbulent times

We are living in a more uncertain world than ever. War, tolls and hard-to-predict markets…
Read More
June 5, 2025

Insight 3: Never ask your customers why they buy? They will lie.

What brand associations drive sales – i.e. what makes customers pay more and buy more?…
Read More
June 2, 2025

Insight 2: What is a strong brand?

In the modern buying process, a strong brand is more important than ever. Strong brand…
Read More
May 29, 2025

Insight 1: ABC for B2B

Many argue that there aren´t any differences between B2C and B2B marketing. If I may…
Read More