Uncategorized

Only one company can become an agency’s biggest client. But all have the opportunity to become your agency’s best client. Biggest or best means that you will get extra attention,...

As a salesperson and/or presenter, it’s easy to fall into the trap of assuming the customer knows much more about the subject, company our products than they actually do. The...

I dare to say that many of the successful companies I have met lack knowledge about why their products are bought – specifically which perceptions about the company, the product,...

Are you curious of how your sales and market share will develop during the coming years? There is a very simple recipe to secure growth, and a similar simple analysis...

Positioning is in my opinion the most important marketing and sales strategy. It is the difference between being perceived as unique and just being another option. It can justify a...

Peter Drucker once said “A company has only two truly fundamental functions: marketing and innovation. Marketing and innovation create results, all other functions are costs.” As a creative version of...

Pricing has become an increasingly hot topic now when we are suddenly dealing with inflation and tolls again. Everyone wants and needs to adjust their prices. But do you know...

Do you have problems motivating your marketing budget? You are not alone. But there is a simple way for you to secure the right budget for your strategic plans. The...

Les Binet and Peter Field probably know more than anyone else about what makes marketing effective and profitable. With over 1,000 analyzed marketing cases, it’s hard to dispute their conclusions...

Marketing is simple in one way. The recipe of how to become successful is scientifically proven, over and over (the 10-point checklist is coming in the next post). Still, few...