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Are you curious of how your sales and market share will develop during the coming years? There is a very simple recipe to secure growth, and a similar simple analysis...

Positioning is in my opinion the most important marketing and sales strategy. It is the difference between being perceived as unique and just being another option. It can justify a...

Peter Drucker once said “A company has only two truly fundamental functions: marketing and innovation. Marketing and innovation create results, all other functions are costs.” As a creative version of...

Pricing has become an increasingly hot topic now when we are suddenly dealing with inflation and tolls again. Everyone wants and needs to adjust their prices. But do you know...

Do you have problems motivating your marketing budget? You are not alone. But there is a simple way for you to secure the right budget for your strategic plans. The...

Les Binet and Peter Field probably know more than anyone else about what makes marketing effective and profitable. With over 1,000 analyzed marketing cases, it’s hard to dispute their conclusions...

Marketing is simple in one way. The recipe of how to become successful is scientifically proven, over and over (the 10-point checklist is coming in the next post). Still, few...

The main role of marketing is to build mental availability, i.e. to ensure that we are remembered by customers when they are prepared to buy and that they see the...

We are living in a more uncertain world than ever. War, tolls and hard-to-predict markets are only a few things that make many companies scrutinize their marketing budgets. Research shows...

What brand associations drive sales – i.e. what makes customers pay more and buy more? Maybe your salespeople have a clear idea. Perhaps you have done a classic market survey....